I just read this article about how Coca Cola is using some hybrid vehicles for distribution purposes. Four hybrid-electric trucks to be exact. The trucks cost the company $48,000 more than the other $70,000 nonhybrid vehicles of the same size.
I commend Coca Cola for investing that extra money to help cut back on gas use and pollution emission. Though it is a very small amount of their large fleet, just think of the positive effects we would see if every company did the same. I hope other companies will follow this lead.
On another note, I read another recent article on Coca Cola's slogan for their Olympic advertising. "LIVE OLYMPICS." The article discussed how there is a feeling of pride, peace and teamwork surrounding the Olympic games and that we should keep that Olympic feeling with us.
I'm not sure Coca Cola gives me that Olympic feeling, but I think it's a pretty decent tag.
What do you think?
| Member Comments | Total Comments: 3 |
|
|
rbb50
Jun 13, 2008 | 9:27 AM |
|||||
|
FancyPants
Jun 13, 2008 | 10:19 AM |
|||||
|
mathman
Jun 13, 2008 | 10:30 PM |
|||||
|
|||||
I work in promotion here at FOX 7 and am a celebrity stalker. I love love love gossip and I heart Hollywood scandals. You can read more of my celeb/gossip related postings, watch videos and more at my other blog: www.austigossip.blogspot.
com. However, keep in mind that my other blog is not as PC or censored as this one is.
Member Since: 9/8/2006